Video marketing is also effective in creating more awareness about your brand. From telling your story, sharing customer testimonials, to answering common questions relevant to your industry, your video strategy is the ideal tactic to increasing exposure and expanding your reach online.

With YouTube being the second largest search engine, building your channel with valuable video content is huge towards growing your presence, boosting visibility and getting in front of your target audience.

Videos have an amazing way of drawing your audience into your brand’s culture, giving them a taste of your personality and passion for what you do. It further humanises your brand, making you relatable and reachable. People are craving authenticity and transparency…your video strategy allows you to do both which significantly builds trust with your viewers.

Google’s algorithms are increasingly prioritising websites with video content. It’s not something you want to ignore; 93 percent of online experiences start with a search engine, so you want to do everything you can to appear on that crucial first page. And you especially want to appear in the first three results — the top three spots get 55 percent of all clicks.

Adding videos specifically helps increase your search engine results page (SERP) rank in a couple of ways:

Increasing your click-through rates: Including video on your page drives a 157 percent increase in organic traffic from SERPs.
Lowering your bounce rates: People spend over twice as long on a page with video than without.
Creating quality backlinks: The higher the quality of your content, the more more likely you are to get backlinks.

In the past, professional video has been an expensive proposition. Shooting, editing and production required specialised equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more receptive to video messages. Online video is gaining momentum every year, and it has entered marketing’s mainstream.